PlusPlusOne

Empowering contemporary C-Suite agency leaders to drive progress & performance through creativity.

In a world of growing complexity, creative leadership and creative ideas are powerful forces in shaping a sustainable future for all of us. In the business of brands and marketing, creativity drives growth, performance and change. However, most organizations and teams aren’t designed and equipped to unlock the power of creativity. Their challenge is how they can successfully lead creative teams, creative culture, creative decisions, creative investments and creative processes.

On top, in the context of the fast-changing landscape, marketing has become a non-stop balancing act: How do you effectively lead the short and long term, internal and external partners, communications and innovations, old channels and new platforms, outside culture and inside politics, strategy and agility, purpose and ROI, all at the same time?

Mastering Marketing Creativity© will help you navigate this complex environment. Together with peers, masters and coaches you will accelerate your creative leadership capabilities and maximize effectiveness of your marketing resources: time, people, money, energy and creativity.
Accelerate Your Creative Performance & Marketing ROI

DatesNew 2026 dates coming soon

LocationAmsterdam

LanguageEnglish

Time5 Days

The benefits

  • Solve creativity barriers & thrive creativity culture
  • Improve problem-solving & encourage risk taking
  • Increase your marketing ROI & decrease your marketing costs
  • Grow creative excellence & gain cultural relevance
  • Energize & equip your teams

Who is this program for?

  • Marketing managers, in a senior and decision-making position, with minimum 10 years experience

  • Responsible for strategy, brand, communications, digital, innovations, product, media, creative, design and/or other marketing disciplines

  • Driven by the ambition to generate business and societal impact and the curiosity to learn and grow

  • Diverse group – mix of backgrounds, disciplines, company types and industries – and maximum 40 participants

Program structure

  • Module 1

    Mastery
    Growing Creative Leadership

    Mapping your creativity and leadership challenges and goals / Becoming self aware and connected to others / Defining your passion and purpose

  • Module 2-3

    Culture & Society / Media & Technology

    How do you ‘sense’ creative opportunities in culture and society? / How do you forecast, leverage and integrate opportunities in media & technology?

  • Module 4-5

    Finance & Politics / Inhouse vs Agency

    How do you show the value of creativity in a non-creative environment? / How do you get the best out of your creative teams and partnerships?

  • Module 6-7

    Vision & Purpose / Insights & Strategy

    How do you envision, articulate and live the true purpose of your brand? / How do you embrace chaos and create simplicity?

  • Module 8-9

    Ideas & innovation / Direction & Production

    How do you create and grow bold and brave ideas for campaigns, products and services? / How do you lead for creative excellence as the creative director of your brand and marketing?

  • Module 10

    Mastery
    Mastering Marketing Creativity

    Implementing the learnings and tools of the program to drive your marketing, brand and team towards creative impact

Meet your instructors

  • Dinesh
    Sonak

    Co-Founder & Director

    Creative Gym

  • Robert
    Wolfe

    Coach

    Creative Gym

  • Franklin
    de Bekker

    Co-Founder

    WITHIN

Program Fee
& registration

All this for just € 2.999,-

The fee includes:
All 10 program modules
Two personal coaching sessions
Educational materials and content.
Food & Beverage - Light Breakfast, Lunch & 1x Dinner
Excluding Hotel fees.
Payment must be completed before the start of the program -via credit card or a bank transfer.

Our venue