Mastering Marketing Creativity
Empowering contemporary marketing leaders to drive progress & performance through creativity
In a world of growing complexity, creative leadership and creative ideas are powerful forces in shaping a sustainable future for all of us. In the business of brands and marketing, creativity drives engagement, growth, performance and change.
However, most organizations and teams aren’t designed and equipped to unlock the power of creativity. How can you successfully lead creative teams, culture, investments and processes? How can you drive creative excellence across all marketing communications and innovations? On top, in the context of the fast-changing landscape, marketing has become a non-stop balancing act: How do you effectively lead the short and long term, internal and external partners, communications and innovations, traditional channels and new platforms, outside culture and inside politics, strategy and agility, purpose and ROI, all at the same time?
Mastering Marketing Creativity will help you navigate and lead through this complex environment. Together with peers, masters and coaches you will accelerate your creative leadership capabilities, solve your marketing challenges and maximize creative effectiveness and marketing ROI.
StartOctober 2025
LocationAmsterdam
LanguageEnglish
Time6 Days
The benefits
- Grow your creative leadership capabilities
- Build a culture of creativity
- Solve your marketing challenges
- Co-create ideas and solutions with peers and trainers
- Apply cutting-edge creativity tools
- Improve your Marketing ROI
Who is this program for?
Marketing managers, in a senior and decision-making position, with minimum 10 years experience
Responsible for strategy, brand, communications, digital, innovations, product, media, creative, design and/or other marketing disciplines
Driven by the ambition to generate business with the curiosity to learn, grow and change
Diverse group – mix of backgrounds, marketing disciplines, company types and industries – with approx. 20-30 participants
Program structure
Module 1
Connect – Challenge & Class
Mapping your creative leadership & creative excellence challenges & goals / Becoming self aware and connected to your Class
Module 2
Culture & Media
Sensing opportunities and connecting with communities in culture and society / Navigating the complexities and leveraging the opportunities of (new) media & technology
Module 3
Politics & Partnerships
Creating and protecting a culture of creativity in your company / Leading creative teams and partnerships across silos and disciplines
Module 4
Vision & Strategy
Envisioning the future of your brand and storytelling your vision / Creating strategic clarity
Module 5
Ideas & Direction
Recognizing and growing the best insights and ideas / Leading your brand towards creative consistency and excellence
Module 6
Change - Actions & Accelerator
Hacking your marketing and leadership challenges / Implementing the learnings and tools of the program
Meet your trainers
Program Fee
& registration
€ 3.999,-
Including two dinners and all F&B
Excluding VAT
Program contents and trainers can be subject to small changes.
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