Mastering Business Creativity
Empowering agency leaders to lead and transform in complex times, accelerating agencies to thrive and drive progress through creativity.
In a world of growing complexity and change, creative leadership and creative ideas are powerful forces in shaping a sustainable future for all of us. In the business of agencies, we continue to face complex challenges related to clients and talent, culture and technology, ethics and business, entrepreneurship and leadership.
Mastering Business Creativity will help you navigate this complex environment, co-create bolder solutions to agency challenges, free your leadership from limitations and become more resilient and adaptive as an agency. It will give you and your company quality time to reflect and reinvent. Together we will grow the agencies that survive, thrive and drive positive impact for brands and business, culture and society.
Start5 February 2026
LocationAmsterdam
LanguageEnglish
Time5 Days
The benefits
- Grow your business leadership capabilities
- Build a culture of transformation
- Solve your agency challenges
- Co-create ideas and solutions with peers and trainers
- Apply cutting-edge creativity tools
- Improve your creative impact
Who is this program for?
Senior agency leaders, including Founders, CEOs, Heads of Strategy, (Executive) Creative Directors, Executive Producers, Business Directors.
Working for (inhouse) agencies in e.g. advertising, design, media, digital, craft, production, media, PR, innovation.
Driven by the ambition to generate business and creative impact and the curiosity to learn and change.
Diverse group – mix of backgrounds, disciplines, agency types and sizes – with a maximum of 30 participants.
Program structure
Module 1
Connecting to your Challenges & Class
Mapping your business and leadership challenges / Getting to know your leadership drivers and behaviors / Defining your passion and purpose
Module 2
Leading yourself
How do you "sense" creative opportunities in culture and society? / How do you forecast, leverage and integrate opportunities in media & technology?
Module 3
Leading your agency
How do you show the value of creativity in a non-creative environment? / How do you get the best out of your creative teams and partnerships?
Module 4
Leading transformation
How do you envision, articulate and live the true purpose of your brand? / How do you embrace chaos and create simplicity?
Module 5
Leading change
How do you create and grow bold and brave ideas for campaigns, products and services? / How do you lead for creative excellence as the creative director of your brand and marketing?
Meet your trainers
Program Fee
& registration
€3.749,-
Including two dinners and all F&B Including 5 modules and 2 individual coaching sessions Excluding VAT. Program contents and trainers can be subject to small changes.
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