Boosting Retail Creativity
Maximizing the creativity, effectiveness and ROI of your Retail team, campaigns and investments.
Every brand faces various challenges when it comes to planning, creating and executing their Retail campaigns. As a result, most brands are not realizing the full creative and impact potential of their investments (time, energy, money).
Join us for a highly entertaining training session that will take your Retail creativity and effectiveness to the next level. In this interactive session, you and your team will do a series of workouts to grow Retail creative leadership and craftsmanship in your teams and to grow creative excellence and effectiveness in your Retail work. What if you could boost your creative performance and ROI of your Retail campaigns and investments with 25%?
Dates11 November 2025
LocationAmsterdam
LanguageDutch
Time09.00-15.00h
The benefits
- Grow a shared mindset of excellence and optimize the collaboration between brand, media and creative teams in the creative process.
- Make smarter use of strategic and creative opportunities of Retail media for your brand and communication goals.
- Improve audience engagement and impact by enhancing the creative quality of your Retail campaigns.
- Learn from the feedback of experts and best practice benchmarks and solve your challenges with tools from e.g. Stanford d.school and THNK School of Leadership.
- Create and apply a Retail creativity scorecard to track progress and implementation of all learnings.
Who is this program for?
Multidisciplinary teams of approx. 3-7 people that are responsible for your brand’s strategy, creation, production and performance of Retail campaigns across all levels and disciplines - including:
Brand - Marketing, campaign, brand and/or media managers and specialists
Media agency (and/or in-house) - Strategy, planning, account managers and Retail specialists
Creative agency (and/or in-house) - Strategy, creative, production and account directors and specialists
Program structure
Workout 1
Connecting
Connecting with your team and sharing perspectives / Mapping your Retail challenges and goals
Workout 2
Navigating
Deepening your understanding of the Retail landscape / Aligning your strategy with opportunities in Retail
Workout 3
Benchmarking
Discovering creative opportunities from best practices (media and creative) / Identifying success factors and improvement areas for your Retail campaigns
Workout 4
Reviewing
Integrating feedback from experts in your creative strategy / Designing solutions for your Retail challenges
Workout 5
Visioning
Creating a future vision for your Retail campaigns / Changing the creative process to make space for creativity
Workout 6
Acting
Making a scorecard to direct and track progress in Retail creativity / Defining commitments and actions towards change
Meet your trainers
Program Fee
& registration
All this for just € 2.499,-
Including food and beverage, excluding VAT.
Program contents and trainers can be subject to small changes.
You can only participate with a multidisciplinary team* of at least ±3 people.
This training program is free for members of Champions of Creativity and for brands invited by AH Retail Media Services or their media agency.
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