Boosting Out‑of‑Home Creativity

Maximizing the creativity, effectiveness and ROI of your Out-of-Home team, campaigns and investments.

Every brand faces various challenges when it comes to planning, creating and executing their Out-of-Home campaigns. As a result, most brands are not realizing the full creative and impact potential of their investments (time, energy, money).



Join us for a highly entertaining training session that will take your Out-of-Home creativity and effectiveness to the next level. In this interactive session, you and your team will do a series of workouts to grow Out-of-Home creative leadership and craftsmanship in your teams and to grow creative excellence and effectiveness in your Out-of-Home work. What if you could boost your creative performance and ROI of your Out-of-Home campaigns and investments with 25%?

Start5 February 2026

LocationAmsterdam

LanguageDutch

Time09.00-15.00h

The benefits

  • Grow a shared mindset of excellence and optimize the collaboration between brand, media and creative teams in the creative process.
  • Make smarter use of strategic and creative opportunities of Out-of-Home media for your brand and communication goals
  • Improve audience engagement and impact by enhancing the creative quality of your Out-of-Home campaigns.
  • Learn from the feedback of experts and best practice benchmarks and solve your challenges with tools from e.g. Stanford d.school and THNK School of Leadership.
  • Create and apply an Out-of-Home creativity scorecard to track progress and implementation of all learnings.

Who is this program for?

  • Multidisciplinary teams of approx. 3-7 people that are responsible for your brand’s strategy, creation, production and performance of Out-of-Home campaigns across all levels and disciplines - including:

  • Brand - Marketing, campaign, brand and/or media managers and specialists

  • Media agency (and/or in-house) - Strategy, planning, account managers and Out-of-Home specialists

  • Creative agency (and/or in-house) - Strategy, creative, account directors and specialists

Program structure

  • Workout 1

    Connecting

    Connecting with your team and sharing perspectives / Mapping your Out-of-Home challenges and goals

  • Workout 2

    Navigating

    Deepening your understanding of the Out-of-Home landscape / Aligning your strategy with opportunities in Out-of-Home

  • Workout 3

    Benchmarking

    Discovering creative opportunities from best practices (media and creative) / Identifying success factors and improvement areas for your Out-of-Home campaigns

  • Workout 4

    Reviewing

    Integrating feedback from experts in your creative strategy / Designing solutions for your Out-of-Home challenges

  • Workout 5

    Visioning

    Creating a future vision for your Out-of-Home campaigns / Changing the creative process to make space for creativity

  • Workout 6

    Acting

    Making a scorecard to direct and track progress in Out-of-Home creativity / Defining commitments and actions towards change

Meet your trainers

  • Dinesh
    Sonak

    Co-Founder & Director

    Creative Gym

  • Mathijs
    Pattinama

    Creative Marketeer

    Global

  • Brenda
    Waegemaekers

    Creative Director

    Dawn

  • Sharon
    de Graaf

    Creative Director

    Dawn

Program Fee
& registration

All this for just €2.499,-

Including food and beverage, excluding VAT.
Program contents and trainers can be subject to small changes.
You can only participate with a multidisciplinary team of at least ±3 people
This training program is free for members of Champions of Creativity
and for brands invited by Global or their media agency.

Sign up for 5 February 2026

What People Say

Our venues

    Thank you to our program partners