Boosting Film & Video Creativity

Maximizing the creativity, effectiveness and ROI of your Film & Video team, campaigns and investments.

Every brand faces various challenges when it comes to planning, creating and executing their Film & Video campaigns for TV and online. Most brands are not realizing the full creative and impact potential of their investments (time, energy, money).

Join us for a highly entertaining training session that will take your Film & Video creativity and effectiveness to the next level. In this interactive session, you and your team will do a series of workouts to grow Film & Video creative leadership and craftsmanship in your teams and to grow creative excellence and effectiveness in your Film & Video work. What if you could boost your creative performance and ROI of your Film & Video campaigns and investments with 25%?

Dates24 November 2025 and 15 January 2026

LocationAmsterdam

LanguageDutch

Time09.00-15.00h

The benefits

  • Grow a shared mindset of excellence and optimize the collaboration between brand, media and creative teams in the creative process.
  • Make smarter use of strategic and creative opportunities of TV & Online media for your brand and communication goals.
  • Improve audience engagement and impact by enhancing the creative quality of your campaigns
  • Learn from the feedback of experts and best practice benchmarks and solve your challenges with tools from e.g. Stanford d.school and THNK School of Leadership.
  • Create and apply a Film & Video creativity scorecard to track progress and implementation of all learnings.

Who is this program for?

  • Multidisciplinary teams of approx. 3-7 people that are responsible for your brand’s strategy, creation, production and performance of Film & Video campaigns across all levels and disciplines - including:

  • Brand - Marketing, campaign, brand and/or media managers and specialists

  • Media agency (and/or in-house) - Strategy, planning, account managers and Film & Video specialists

  • Creative agency (and/or in-house) - Strategy, creative, production and account directors and specialists

Program structure

  • Workout 1

    Connecting

    Connecting with your team and sharing perspectives / Mapping your Film & Video challenges and goals

  • Workout 2

    Navigating

    Deepening your understanding of the Film & Video landscape / Aligning your strategy with opportunities in TV & Online

  • Workout 3

    Benchmarking

    Discovering creative opportunities from best practices (media and creative) / Identifying success factors and improvement areas for your Film & Video campaigns

  • Workout 4

    Reviewing

    Integrating feedback from experts in your creative strategy / Designing solutions for your Film & Video challenges

  • Workout 5

    Visioning

    Creating a future vision for your Film & Video campaigns / Changing the creative process to make space for creativity

  • Workout 6

    Acting

    Making a scorecard to direct and track progress in Film & Video creativity / Defining commitments and actions towards change

Meet your trainers

  • Dinesh
    Sonak

    Co-Founder & Director

    Creative Gym

  • Gijs
    Peetsold

    Senior Creative Director

    Ad Alliance

  • Johan
    Kramer

    Film Director

    Holy Fools

  • Jordi
    Van de Bovenkamp

    Executive Creative Director

    Boomerang

Program Fee
& registration

All this for just € 2.499,-

Including food and beverage, excluding VAT.
Program contents and trainers can be subject to small changes.
You can only participate with a multidisciplinary team of at least ±3 people
This training program is free for members of Champions of Creativity and for brands invited by Ad Alliance or their media agency.

Sign up for 24 November 2025Sign up for 15 January 2026

What People Say

Our venues

    Thank you to our program partners