Boosting Cross‑Media Creativity

Maximizing the creativity, effectiveness and ROI of your Cross-Media team, campaigns and investments.

Every brand faces various challenges when it comes to planning, creating and executing their Cross-Media campaigns. As a result, most brands are not realizing the full creative and impact potential of their investments (time, energy, money).

Join us for a highly entertaining training session that will take your Cross-Media creativity and effectiveness to the next level. In this interactive session, you and your team will do a series of workouts to grow Cross-Media creative leadership and craftsmanship in your teams and to grow creative excellence and effectiveness in your Cross-Media work. What if you could boost your creative performance and ROI of your Cross-Media campaigns and investments with 25%?

DatesNew 2026 dates coming soon

LocationAmsterdam

LanguageDutch

Time09.00-15.00h

The benefits

  • Grow a shared mindset of excellence and optimize the collaboration between brand, media and creative teams in the creative process.
  • Make smarter use of strategic and creative opportunities of Cross-Media for your brand and communication goals.
  • Improve audience engagement and impact by enhancing the creative quality of your Cross-Media campaigns.
  • Learn from the feedback of experts and best practice benchmarks and solve your challenges with tools from e.g. Stanford d.school and THNK School of Leadership.
  • Create and apply a Cross-Media creativity scorecard to track progress and implementation of all learnings.

Who is this program for?

  • Multidisciplinary teams of approx. 3-7 people that are responsible for your brand’s strategy, creation, production and performance of Cross-Media campaigns across all levels and disciplines - including:

  • Brand - Marketing, campaign, brand and/or media managers and specialists

  • Media agency (and/or in-house) - Strategy, planning, account managers and Cross-Media specialists

  • Creative agency (and/or in-house) - Strategy, creative, production and account directors and specialists

Program structure

  • Workout 1

    Connecting

    Connecting with your team and sharing perspectives / Mapping your Cross-Media challenges and goals

  • Workout 2

    Navigating

    Deepening your understanding of the Cross-Media landscape / Aligning your strategy with opportunities in Cross-Media

  • Workout 3

    Benchmarking

    Discovering creative opportunities from best practices (media and creative) / Identifying success factors and improvement areas for your Cross-Media campaigns

  • Workout 4

    Reviewing

    Integrating feedback from experts in your creative strategy / Designing solutions for your Cross-Media challenges

  • Workout 5

    Visioning

    Creating a future vision for your Cross-Media campaigns / Changing the creative process to make space for creativity

  • Workout 6

    Acting

    Making a scorecard to direct and track progress in Cross-Media creativity / Defining commitments and actions towards change

Meet your trainers

  • Dinesh
    Sonak

    Co-Founder & Director

    Creative Gym

  • Roger
    Verdurmen

    Strategy Director & Manager Brand Studio

    DPG Media

  • David
    Snellenberg

    Co-Founder

    Creative Gym

  • Margot
    Bouwman

    Independent brand and business consultant

Program Fee
& registration

All this for just € 2.499,-

Including food and beverage, excluding VAT.
Program contents and trainers can be subject to small changes.
You can only participate with a multidisciplinary team* of at least ±3 people.
This training program is free for members of Champions of Creativity and for brands invited by DPG Media or their media agency.

What People Say

Our venue

Thank you to our program partners